Digital Lifestyle Magazine


    Saturday, 1 April 2017

    Shilpa Shetty Kundra is the New Brand Ambassador of Yakult Danone India

    Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, both global leaders in probiotics announced Bollywood celebrity Shilpa Shetty Kundra as their new Brand Ambassador. This comes in wake of the company’s concerted plans to spread the health benefits of Probiotics and Yakult among Indian consumers. Present on the occasion were Minoru Shimada, Managing Director, Yakult Danone India Pvt. Ltd., Bollywood Celebrity Shilpa Shetty Kundra and Dr. Neerja Hajela, General Manager – Science and Regulatory Affairs, Yakult Danone India Pvt. Ltd.

    In light of the fact that India is grappling with lifestyle disorders and health issues due to factors like unbalanced diet, stress, lack of sleep, inadequate physical activity, irregular working hours and improper nutrition, there is an urgent need to find solutions that can counter the growing threat. Fascinating insight shave shown that the largest immune organ of our body or the intestine is vital in determining our state of health because it contains more than 70% of the immune cells of the human body which improve our overall immunity and keep us protected.

    Excited about associating with Yakult, Bollywood celebrity Shilpa Shetty Kundra remarked that “I was over awed by the scientific revelation about probiotics and intrigued to know that a healthy intestine is the key to good health not only because it is responsible for absorption of nutrients but also for the fact that more than 70% of the immune cells are found there. I am very careful about my association with brands and therefore it was important for me to visit the Yakult factory to learn more about the little bottle that contains 6.5 billion Lactobacillus casei strain Shirota. My trip to the factory at Sonepat was an eye-opener and I was very impressed with the stringent quality control and state of the art production facility which parallels global standards. The knowledge that I gained during my visit was immense and I learned that regular consumption of Yakult is important for everyone in the family because it can improve your overall immunity by keeping your intestine strong and healthy. Totally convinced, I make sure now that my entire family and me have Yakult every day. I feel very proud to be associated with Yakult as their brand ambassador and want more people understand its benefits.”

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