Digital Lifestyle Magazine


    Tuesday, 28 March 2017

    Nestlé launches ‘MILO Ready to Drink’– The Sports Partner for Kids

    As part of its vision to provide dairy based beverage solutions rooted in Nutrition, Health & Wellness, Nestlé is delighted to introduce MILO Ready to Drink, a cocoa-malt milk beverage crafted specially for growing children. Importantly, MILO RTD has lower sugar with less than 10 grams of added sugar per pack (180 ml).

    MILO has a rich heritage, having nourished champions around the world for more than 80 years.

    Every single day, approximately 2.8 million MILO RTD serves are consumed globally.

    Nestlé is bringing to India the much loved international taste of MILO RTD, based on our unique ingredient ACTIV-GO™, which contains PROTOMALT™, Vitamins (B2, B3, B6, B12), and minerals (Calcium, Iron, Phosphorus).

    Speaking on the launch of MILO, Mr. Arvind Bhandari, General Manager, Dairy, Nestlé India Ltd said “The MILO brand encourages participation in sports from an early stage in life. MILO believes that sports help children imbibe life values that are critical for personality development and help set the foundation for a successful future.”

    Priced at INR 30 for a convenient 180ml Tetrapak, MILO RTD will be available in major urban centres, as well as select e-commerce platforms.

    1 comment:

    1. nestle is facing stiff competition from Indian home grown brands